Rolex Day Date 40 228235 Chocolate Baguette Dial Watch

The Day-Date was the first watch to indicate the day of the week spelt out in full when it was first presented in 1956.

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.

Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

If you are considering upgrading your current watch, now is certainly a great opportunity.

THE FLUTED BEZEL

A ROLEX SIGNATURE

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.

THE PRESIDENT BRACELET

THE ULTIMATE REFINEMENT

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.

Built-in Rolex movement